The mi Adidas Case Study Mass Customization Essay

The mi Adidas Case Study Mass Customization - Essay Example The brothers opposing personalities complement each other well: Adi the quiet, pensive designer, and Rudolf the extrovert salesman (Adidas, 2011, pp 1-26). Adidas shoe: 1932 German athlete Arthur Jonath wins the 100m bronze medal at the 1932 Olympic Games in Los Angeles, wearing Dassler shoes. This marks the first major Olympic success for the Dassler brothers and fuels the further development of their already thriving company (Adidas, 2011, pp 1-26). A Second Factory: 1938 Adi Dassler buys his second factory in the centre of Herzogenaurach. By that time, the company produces 1,000 pairs of shoes a day. Three Stripes: 1948 Adolf and Rudolf Dassler part with Rudolf founding Puma. Adi introduces Adidas as the official company name, by combining his nickname and last names. At this point, Adi also gives his shoes the unmistakable trademark of the Three Stripes (Adidas, 2011, pp 1-26). The Olympics in Helsinki: 1952 Adidas is the most worn German sports shoe brand at the Olympic Games an d track shoes with removable spikes are used for the first time. Emil Zatopek wins three gold medals – for the 5,000m, the 10,000m and the marathon - all in one week, wearing Adidas shoes, an achievement that has not been repeated since (Adidas, 2011, pp 1-26).